NEW YORK (AP) —
Under burden from a bourgeois advancement group, The Hallmark Channel has pulled ads for a wedding-planning website that featured two brides kissing at the altar.
The family-friendly network, which is in the bosom of its heavily watched anniversary programming, removed the ads because the altercation was a distraction, a agent said in an account Saturday.
“The agitation surrounding these commercials on all abandon was confusing from the purpose of our network, which is to accommodate ball value,” said a account provided by Molly Biwer, arch carnality admiral for accessible diplomacy and communications at Hallmark.
In an interview, she added: “The Hallmark cast is never activity to be divisive. We don’t appetite to accomplish controversy, we’ve accustomed actual adamantine to break out of it … we aloof acquainted it was in the best absorption of the cast to cull them and not abide to accomplish controversy.”
There was actual criticism on Twitter. Ellen DeGeneres asked Hallmark: “Isn’t it about 2020? What are you thinking? Please explain. We’re all ears.”
Biwer accepted that a bourgeois group, One Million Moms, allotment of the American Family Association, had complained about the ads to Bill Abbott, CEO of Crown Media Family Networks, Hallmark’s ancestor company.
A column on the group’s website said that Abbott “reported the advertisement aired in error.” The accumulation additionally wrote: “The alarm to our appointment gave us the befalling to affirm the Hallmark Channel will abide to be a safe and family-friendly network.”
Zola had submitted six ads, and four had a lesbian couple. After Hallmark pulled those ads, but not two featuring alone opposite-sex couples, Zola pulled its actual ads, the aggregation said.
“The alone aberration amid the commercials that were flagged and the ones that were accustomed was that the commercials that did not accommodated Hallmark’s standards included a lesbian brace kissing,” said Mike Chi, Zola’s arch business officer, in a account beatific to the AP. “Hallmark accustomed a bartering area a heterosexual brace kissed.
“All kisses, couples and marriages are according celebrations of adulation and we will no best be announcement on Hallmark,” Chi said.
In one of the pulled ads, two brides angle at the chantry and admiration aloud whether their bells would be activity added calmly if they had acclimated a bells planning armpit like Zola. The blithe ad ends with the two brides administration a quick kiss on the altar.
Actress Sandra Bernhard, who played one of the aboriginal aboveboard bisexual characters on arrangement TV in “Roseanne,” additionally criticized Hallmark’s decision.
“All the adequate gay ladies i apperceive won’t be watching your Christmas schlock,” she wrote on Twitter, acclamation Hallmark. “They’ll be out adulatory with their ‘families’ wives, children, accompany on & on & accepting affiliated in
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